One of the problems with offering a Nationwide service is that our design team members spend a lot of time travelling up and down the country so it can be difficult to all sit down together – but it’s important that we do. It’s an opportunity to discuss new ideas, collect feedback about what our customers have looking for and to debate current and future trends to ensure that we’re always putting our customers needs first.


This must happen in businesses up and down the country – but it’s unusual that the key players is the directors mother.  Jean Wade stole the show with her cheese cake to rival anything you’d find in the final of The Great British Bake Off. In a true family business tradition which you’ll never find in the board rooms of big businesses – proud mum Jean was on hand with cakes, sandwiches and cups of tea for the appreciative team. For a design team who have backgrounds working for some big corporations, it epitomises what working for a family business means; all the family rallying around to do the best we can for each other and the common cause. Something which has drawn them away from careers working with big corporations and into our close-knit family business. Working in this way is a welcome and refreshing change for many employed at Abbott-Wade, however for the family members working here – it’s just another day at the office!

After the treats it was back to the business in hand. It wasn’t just discussions based around current trends, new ideas and pricing as you might expect. As part of our policy of continuous improvement, the team discussed our operational procedures and feedback from customers to help us ensure that our clients continue to experience the highest quality levels of quality service.

Other topics included the development of the next Abbott-Wade brochure ensuring the teams’ input reflected the diverse needs of the customers they meet on a daily basis. Our customer base is broad. We install bespoke staircases in every type of home from small terraced houses to multimillion-pound mansions and everything in-between. Reflecting this in the new brochure and making it relevant for all is an exciting challenge for the team.

As our small business continues to flourish, our knowledge and experiences expands and our reputation grows even further – the core of our business remains centred around our customers. Our homes are our place of sanctuary. Their interiors are a reflection of the individual owners; their lives, their experiences and their aspirations. This means getting each bespoke installation just right! It is the aim of our each of our designers and Abbott-Wade as a whole to help them to achieve this.

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